Dec 19, 2017
Speaking is about more than just giving a speech. It's about meeting the needs of the event organizer, getting the logistics right, and helping to put everyone at ease. One way to do that is with active listening.
When meeting with your event organizer, customer, colleague or SME, there are some things you can do to help everything run smoothly.
As I read Dorie Clark's book Stand Out (affiliate link), it got me thinking about what I could learning by applying what I know in one field to another field. It occurred to me that the ADDIE framework we use in Training (or Learning and Development, or Adult Education, or Professional Development, or whatever your organization calls its training department) also applies to creating a speech or talk. The framework is helpful for understanding different aspects of the process.
ADDIE stand for Analyze, Design, Develop, Implement, and Evaluate.
Analyze: This is the brainstorming and knowledge collection part of the process. Here is where we identify resources, determine our goals, consider our format options, learn about our audience, and generally get all sorts of stuff together.
Design: In this phase we build and edit the outline for our content. We add stuff, cut stuff, choose the format, settle on the right look and feel, and get our major stake holder review.
Develop: Here we fill in the blanks. We turn our design into our product. We build our slides. We practice. And then we practice some more.
Implement: It's show time! Now is when we get on the stage and speak. Everything else led up to this point.
Evaluate: The show's over, but we're not done. Now is the time to collect audience evals, get feedback from the event organizer, make our own notes about what worked and what didn't, and feed all that data back into the ADDIE process to star all over again and make the next talk even better.